Tip · Local

Local SEO tips that actually move the needle

Local SEO isn't mysterious. It's a short checklist done well, repeated for years. Here's the version we run for every Michigan client.

Claim and complete your Google Business Profile

Fill every field. Add real photos. Pick the most specific primary category you can. This single profile drives more local calls than most websites do.

Get the NAP right everywhere

Name, Address, Phone — identical, character-for-character, on your website, your profile, and every directory you appear in. Inconsistency is the #1 reason local rankings stall.

Earn reviews on a rhythm

Ask at the moment of delight, not days later.
Send a one-tap link by text.
Reply to every review — yes, even the bad ones.

Build city + service pages

One page per service per city you serve. Real content on each — not a swap-the-city-name template. Google can tell the difference now.

Citations from sources that matter

You don't need 200 directory listings. You need the 15 that your industry's customers actually use, with consistent info on every one.